Know Your Google Ads

1) Search Ads:

Further we can classify Search Ads into:

• Text Ads.
• Shopping Ads.
• Dynamic Ads.

a)Text Ads:

• Text ads are labeled as Ad (Advertisements). So, that viewers realize that they are paid promotions.
• Every Text Ad includes a Headline that is clickable, a Display URL, and Description.
• There is a provision to highlight what make your product or service unique, Include Price, Promotions and Exclusives.
• Under Automated Ad extensions – Details of Seller Ratings, Consumer Rating, Social Media Extensions, Previous Visits of Viewer, will Pop-up by Google.
• For Text Ads we don’t need to upload Any image or Video.

b)Shopping Ads:

• Shopping Ads are to be used by retailers to promote online and local inventory.
• Meant only for e-Commerce Business only.
• Every Shopping Ads contains 3 items.
  • Photo of the Product.
  • Product Title & Price.
  • Name of the Merchant (or) Shop.
• Shopping Ads can appear along with text Ads.
• Also called as product listing ad.
• Listing of product details to be uploaded at Google Merchant Center as product feed and NOT Keyword.
• These Ads give you more qualified leads, compare to other source.
• Ads appear Google display network which includes YouTube, Gmail and Google Discover.

Further we can classify Shopping Ads into:

• Product Shopping Ads.
• Showcase Shopping Ads.
• Local Catalog Ads.

c) Dynamic Ads:

• Dynamic search Ads appear based on the content of the Web Site – You Don’t need to maintain lists of Keywords.
• You can choose to enter your Web Site or Specific pages for auto generate target ads.
• Ads will be shown with Dynamically generated headline and landing page URL.

2) Display Ads:

• Image Ads at Google Display Network Partner Web Sites, known as Display Ads.
• The Display network is a collection of partner websites and specific Google websites including Google Finance, Gmail, Blogger, and YouTube- That showcase display ads.
• This network also including mobile sites and app.
• Main advantage of display ads.
  • Reach users by keyword and topic.
  • Choose specific websites or Page for ads run.
  • In-depth reports: See exactly on what web pages your ads are running, which ads deliver the most clicks and which websites give you the most sales for the lowest cost.
  • Over 2 million Display network sites that reach over 90% of internet users worldwide.
• Suitable for Sales Promotion and Create Brand awareness.

 3) Video Ads: Video Ads –like to promote before, during or after content videos on YouTube and across video partner network Web Sites.

Further we can classify Video Ads into:

• Skippable Instream Ads.
• Non Skippable Instream Ads.
• Out Stream Ads.
• Masthead Ads.
• Video Display Ads.
• Bumper Ads.

a) Skippable Instream Ads:

• Viewer has option to skip the ad after 5 Seconds, known as Skippable ad.
• You will be charged, only when a viewer watches ad at least 30 seconds and more or full.
• Video Ad Which run before or during or After Content Video.
• Video length will be minimum 30 Seconds and Up to 6 minutes long.
• Goal of Ads: for Sales Promotion, Leads Generation, Create Brand awareness.

b) Non Skippable Instream Ads:

• Video Ad Which run before or During or After Content Video.
• No Provision for Skip the Ad. Hence, audiences force to watch the video.
• Non Skippable video ad – Standard video ads can be a maximum of 15 or 20 seconds video ads. 20 seconds can only run on content videos that are 10 minutes or more.
• Suitable for Brand awareness.

c) Out Stream Ads:

• Are Ads on mobile devise of Google network partner Website (Not YouTube).
• Out Stream Ads begin playing with the sound off.
• Viewers can tap the ad to unmute the Video.
• Charged as vCPM – Viewable Cost Per Thousand Impressions. So, you will only be charged when someone sees your video ad for 2 seconds and more.
• Suitable for Brand awareness.

d) Masthead Ads:

• Reach a massive audience in a short period of time.
• In masthead Ad auto plays without sound for up to 30 seconds at top of the YouTube home feed.
• Viewer can click / unmute icon if they want to hear sound from the Video.
• Masthead can’t create through Google ads Accounts.
• Ad at YouTube home page TOP.
• It is widely known as reserved media placements on YouTube.
• Ad agency need to talk to Google Sales Team and reserve the place.
• Waiting period for these ad will be around 4 to 6 weeks.
• Suitable for New Product or Service launching and short period event showcase.
• Google will decide the Budget for the day – CPD.
• Main advantage: You can pay in advance and avoid dependence on bidding process.

e) Video Discovery Ads:

• In YouTube search results ad will be displayed along with related videos, known as Discovery Ads.
• On the YouTube mobile home page.
• Displayed with thumbnail from Video Ad with some text.
• Video Discovery Ads always invite people to click to watch the video.
• Unless you click, ad will not run.
• You will be charged only when the viewers choose to watch your ad by clicking.
• Suitable for Brand awareness.

f) Bumper Ads:

• Bumper Ads are short videos that let you reach more customers and increase awareness about your brand with brief, memorable messages.
• Bumper Ads are max 6 seconds or shorter and play before, during or after content video.
• This is a Non Skippable Video ad that plays for 6 seconds.
• You will be charged only when your ad is shown 1000 times.
• CTA in 6 seconds is challenging job for Ad agency,
• CPM strategy is only option for Bumper Ads.
• Goal of Bumper Ads: Brand awareness & reach more viewers.

 Advantages of Video Ads:

• Easy to explain the benefits of Products / Services.
• Reach Right Audience. Example: Topic targeting – Fitness related products ads will be displayed in fitness content videos only.

 Bottom Line:

What are the main advantages of Google Ads?

• Target Specific People by Key Word, Location, Network, Channels and Topic.
• Ads can showcase to searched viewers only.
• Pay for Click Only.
• Provision to Edit Ads any time (Real Time also).
• Easy to measure the Ads performance.
• Estimate & Calculate ROI.
• Ads budget on your hand.

Conclusion:  In this post we had discussed about “Know Your Google Ads”.  For more information, you can enroll online Google Ads Course at https://www.udemy.com, Udemy is one the Best Online Self Drive learn platform (Paid and Free Courses Available).  During Month Starting Udemy offers max discounts on Paid Courses.  My advice, first level you can enroll free courses at Udemy, if required upgrade to Paid Courses.

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