Best Practice to Generate Leads- 2020

What is Lead?

• Potential Customer for Your Business.

What is Lead List Building?

• It is the process involved, identification of customer for your Business and get their Name, email ID and Phone Number into a list towards email marketing. (CRM)
• Lead list building process can be achieved through Lead Magnet Strategy.

Lead Magnet Strategy: Tools to attract leads, are mentioned below.

1. Offer eBook and collect email ID to Download.
2. Conduct Live Webinars.
3. Design & Implement Opt-In form at Website for new letters.
4. Design & Implement Opt-In form at Social Media.
5. Create Blogs at your Website.
6. Create Landing Page with Short (Recommended) or Long Description. (About Your Product / Service)
7. Run Paid Ads at Social Media. ( Facebook Ads, LinkedIn Ads, Quora Ads, Twitter Ads, Pinterest Ads, Google Ads and YouTube Ads)

Type of Opt-In form:

• Single Opt-In Form.
• Double Opt-In Form. (Recommended)

Opt-In Form Must Contain:

• Value Proposition. (Offer’s customer going to get)
• Data to be collected. (Name, email and Phone Number)
• CTA Button. (Download / Sign-up / Book Your Seat / Book Now)

Points to be Avoided, while Building Data Base:

• Don’t buy email Id’s data base and use for email marketing.
• Don’t collect email ID’s which is publicly available.
• Avoid list Bombing. – Segment the Data base and use.
• Don’t activate Pop-Up and Pop Under Form at Your Website to collect email ids, as SEO ranking may impact.

 Points to be Noted, while Building Data Base and Maintenance:

• Use Double Opt-In Form.
• Clean your lead list at frequent intervals.
• Implement reactivation campaign.
• Use Best CRM (https://www.getresponse.com) service and minimize manual intervention. (95% Automation Facility and Almost all the activities like – Remove Duplicate Email Ids, provide engagement rate, re-approach unsubscribes to activate, Lots of Pre Design Opt-In forms & Landing Pages Templates and delete bounced mail IDs).

Conclusion:  In this post we had discussed about “Best Practice to Generate Leads – 2020”.  For more information, you can enroll “List Building” Course at https://www.udemy.com, Udemy is one the Best Online Self Drive learn platform (Paid and Free Courses Available).  During Month Starting Udemy offers max discounts on Paid Courses.  My advice, first level you can enroll free courses at Udemy, if required upgrade to Paid Courses.

Best Alternative for Paid Courses:  You can login to https://learn.eversity.in and experience Value for Money.

Write mail to support@jaidigitalsolutions.com for more details.